Clinical trials can fall prey to the traps of being labeled “fake” in their attempts to reach potential subjects and in their desire to hold on to existing ones by making claims they may not be able to fully support. Information about practically any disorder can be found online, from both reputable sources and ones that weave fact into fiction.
If sponsors want to enroll and retain patients, they must take steps to mediate the information overload and the inherent falsehoods that their patients are exposed to. What’s more, they must continue to establish trusting relationships with prospective patients and continue to nurture trust through the course of their interactions.
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